SCADPro: Twilio

Intro / Project Description

SCADPro: Twilio was an industry-sponsored collaboration through SCADPro, a program that partners student teams with real companies to solve real-world creative and technical challenges. Twilio approached SCADPro looking to refresh their visual identity and user-facing experience. While the product itself was strong, the interface and overall vibe had begun to feel stagnant, and the goal was to modernize it without alienating existing users.

The project functioned like a professional client engagement, with structured roles, defined deliverables, and direct feedback from the Twilio team throughout the process.

Product Focus & Goals

• Modernize Twilio’s visual identity and overall tone

• Improve approachability for new users while respecting existing workflows

• Explore illustration, color, and motion systems that could scale across the platform

• Deliver concepts and recommendations that Twilio could realistically apply internally

Rather than a speculative redesign, the focus was on producing work that could meaningfully inform future product decisions.

My Role & Contributions

I worked primarily on the visual and illustrative side of the project. While I’m not a UI/UX specialist, I collaborated closely with illustrators and designers to help define the branding layer that would live alongside the interface.

• Developing illustration styles aligned with Twilio’s evolving brand direction

• Exploring color palettes and visual language to support a more modern feel

• Creating simple motion and animated elements to bring clarity and personality to the designs

• Supporting presentation assets used in the final client review

My role was focused on using illustration and motion to add life and clarity to otherwise static UI concepts.

Team Structure

The project was run with a large, somewhat siloed team, similar to a real product organization:

• UI/UX designers focused on interaction, usability, and flow

• Branding and illustration contributors developing the visual layer

• Motion and presentation support to help communicate ideas clearly

Because of the specialization, collaboration often meant trusting other disciplines to deliver their pieces while ensuring visual cohesion across the final work.

Outcome

At the final presentation, members of the Twilio team traveled to Atlanta to review the work in person. They were very pleased with the deliverables and shared that several of the ideas and lessons from the project would be passed along to their internal teams to help guide future development.

Having industry stakeholders engage with the work as something actionable—not purely academic—was a key outcome of the project.